Evaluation

Below is the evaluation of our final film.

1. In what ways does your media product use, develop or challenge forms and convention of real media products?



2. How does your media product represent particular social groups?

Question 2

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3. What kind of media institution might distribute your media product and why?



4. Who would be your audience for your media product?



5. How did you attract/ address your audience?



6. What have you learnt about technologies from the process of constructing this product?

Question 6

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7. Looking back at yout preliminary task, what do you feel you have learnt in the progression from it to the final product?

Target Audience Feedback

For our target audience we eith asked people to come and watch out final product on the macs or we sent them the video through email. We then asked them to complete a survey about our film and we asked them what they thought of it.

Lucy - " the jump cuts between the victim and the zombie causes tension"


Ellie - " The soundtracks were appropriate for the specific scenes"



Below are the questions for the survey we asked people.

Below is the results we recieved from the survey

1. Do you think our film fitted into the genre of horror?

2. Which part of the film did you think was the best?
For this question we got a range of results, but the answer which appeared the most was 'when the zombie disappeared from behind the victim on the swing' over 30% of the responses we recieved back enjoyed this part the most. When asking them why they put that, people responded that it was the part which created the most tension because you didn't know where the zombie was.

3. Which part of the film did you like the least?
For this question people suggested that they would have liked to have seen more violence in the film, they suggested that the part where the zombie attacked the victim could have shown more than it did. We felt that this was very constructive because it helped us when looking at the BBFC rating; because we felt that this suggested that our film didn't show much violence.

4. If this was the beginning of a full length film would you watch the full length version?

5. Did the sound in the background add to the suspense?

6. Did the last shot of the zombie work effectively in your opinion?

7. Did you fully understand the plot of our film?

8. Did you know what was going to happen?

9. Where you frightened by the ending?

10. Was the build up to the zombie character well timed in your opinion?
All the responses we recieved said they thought the build up to the zombie character was well timed, the said that they felt that because you couldn't see the zombie's face very well until the end it created a good level of tension and made them want to watch more to see the zombie.

Overall we are very happy with our target audience feedback, it was very positive and helpful for when we were considering what BBFC rating we should give our final product. We also feel that we reached that audience we intended to target, and that our film fitted well into the zombie horror genre.

Final Certificate Rating

After studying our final film we decided that the suitable certificate rating for our film would be a 12. We came to this conclusion because our film contains moderate levels of violence. However strong violence is only suggested and does not show detail. Therefore we feel it doesn't need a certificate rating of 15. Our film does not contain any strong language or the use of drugs. However the our film insinuates violence and shows some gore content with the appearance of the main zombie character, which why we believe it shouldn't be shown to a audience that's younger that 12.

CONSTRUCTION: Final Film

This is our final product

Filming Day

Below is some extra photos we took of filming day to show evidence for the day of fiming. Also to show how we worked thoughout the day and different parts of the filming.

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Below is a print screen from the Instagram account we made to update our progress with pictures. This is including photos which were taken on the day of filming and during the filming. We found Instagram was a good way to show our progress as it is a simple way to record evidence and also interact with the audience if necessary  

BBFC Research

The powerpoint below shows the research we did into BBFC ratings.

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PLANNING: Production Splash

Below I have deconstructed two different productions splashs.

Production splash

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This is the production splash we designed for our film. Once we put this on iMovie we edited it more, we changed the lighting on it and we felt it helped suggest a horror film theme as well as a film industry theme.

PLANNING: Online Purchases

This is a screen shot of the online purchases that we had to make for our video.

Below is pictures of the items which we brought. These were what we needed for the zombie make-up and costume.

Temporary Gore Tattoos

Whit Eye Contacts
We looked at various different zombie make-up and costume ideas, but we decided one thing that we thought worked well for our character is white eye contacts.

White Eye Contacts (Tried On)
They were tried on before the day of shooting to ensure that we were still happy with what the costume and make-up all looked like.

PLANNING: Purchases

Above is a screen shot of the purchases we have made for the make up and costume that will be used on the zombie character in our film.

PLANNING: Weather

We wanted to control our location of ilming and one way to do that is to make sure the weather on the day of filming will be suitable. beow is the weather that has been forcasted for the day that we are going to be filming. It shows there won't be any rain that day, therefore we feel we can still film then.

PLANNING: Shooting Schedule

We made a shooting schedule in preparion for our filming day. this helped us know what we needed to do and when. It helps make sure we know what actors and props we need for each day of shooting.

PLANNING: Make Up

Today we purchased the make up for our zombie character

PLANNING: Costume and Make Up

Costume and make up

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We want to make sure that the costume and make up for our characters works well. we have done research into other zombie characters to know how they are portrayed in films. The powerpoint above shows the conclusions we have came to about zombie make up used.

PLANNING: Location

We wanted to make sure that we found a location which suited our needs for the film making as well as fitted what we were looking for. We took pictures of various locations, but had decided it should be set in a park. We wanted to make sure that the location looked right for a horror genre, but also whether it would be a suitable and realistic place to film.

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Final Location

Once we decided on Creaton park we then took more pictures of the park and started to focus on filming areas in more detail. We started discussing the best positions for the establishing shot and also other shots.

 

Key:

A - where the girl/ victim in the scene will be positioned on the swings

B - where the zombie will be positioned at first in the field behind the victim

C - where the camera will be positioned for the establishing shot and the direction it will pan round

PLANNING: Storyboards





These are the final storyboards we have made for our film, we worked together as a groups and all decided on a storyline we thought would be suitable for our film.



PLANNING: Twitter/Instagram

We have set up a Twitter and Instagram account so that we can update people on where we are in our planning of the construction and also a way to record our progress.

On Twitter we update ‘tweets’ to let people know what we have planned for the day as a group.
Here is a screenshot of our Twitter Page

On Instagram this is a way to share and record photos that we have taken so far.

Here is a screenshot of our Insta profile

Our Group

Charlotte BrownCharlotte is a key member of our group and we find it easy to get along with her, Charlotte comes up with creative ideas and this was helpful for planning the opening two minutes. She is good at using the camera and camera techniques.

Morgan Evans

Morgan is another key part of our group, she is very good at the technical side of media which includes editing and working the macs. Morgan is easy going and therefore easy to talk to and express my ideas with.

Alice Mutton

"Alice is 1/3 of our group and she is a key member, Alice is really good at the creative side of media. She comes up with great ideas and opinions. Alice also brings a fun aspect to the group with her sense of humour." - Charlotte and Morgan.

RESEARCH: Target Research

Target audience research

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Survey Target Audience Research

We sent a survey out to people to ask them what they would expect and want to see in a horror film. Below is the print screen from the survey questions we sent to people, and above is the conclusion from the results we recieved. The questionnaire was sent to 40 people overall, 10 male teachers , 10 female teachers, 10 male students ranging from ages 11-16 and 10 female students also ranging from 11-16.

The pie chart below shows the ages of the people who we recieved responses from.

The bar chart below shows what influences people to watch horror films.

The pie chart below shows that the majority of people that responded to our survey would prefer to watch horor in groups instead of alone.

The bar chart below shows what the people who responded to our survey would expect to happen in the first two minutes of a horror film.

The bar chart below shows what sub genre people prefer

The next pie chart shows that people would rather watch a one off horror film rather than a film which is part of a sequel

This pie chart below shows that it is more popular to watch a horror film in the evening rather than in the day

The next bar chart shows whether friends influence whether the people who responded to our survey would watch a horror film or not

Amazon Target Audience Research

As part of the target audience feedback we did research on amazon. We looked at what films people buy and what other films they are interested in.

When we searched Night of the Living Dead it showed us what other films the customers buy after they have viewed that item. We found out that customers who brought Night of the Living dead also purchased other films from the 'Living Dead' series. These included Day of the Dead and Dawn of the Dead.

We then looked at 28 Weeks Later, it was shown that customers who brought this films also brought the other film in the two part series, 28 Days Later. It was also shown that customers brought Dawn of the Dead, this shows that the same audience enjoys to watch this genre of horror films.

Imdb Target Audience Research

From research on Imdb I took a popular list of someones top 10 favourite horror and have looked at what age certificate has been given to the film by BBFC. I did this to help find out what age ranges watch horror films, and what ones are most popular.

1. The Shining

BBFC - 15

2. Identity

BBFC - 15

3. Drag Me To Hell

BBFC - 15

4. Insidious

BBFC - 15

5. Scream

BBFC - 18

6. 1408

BBFC - 15

7. The Sixth Sense

BBFC - 15

8. Saw

BBFC - 18

 9. Vacancy

BBFC - 15

10. 30 Days Of Night

BBFC - 15

Here I have found out the BBFC rating for all of these films, most of the have a age rating of 15. this shows that the more popular films are aimed at people who are fifteen years or older. I researched what things are allowed to be shown in films with a BBFC of 15. Films that have this certificate may contain violence, strong language, references to sex, sexual nudity, discriminatory language or behaviour and drug taking.

Films with a BBFC 18 are still popular, however they are not as popular as 15's this could suggest that viewers prefer to watch films with less strong violence.